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Vintage Finds

1930s What's It Worth?: 'Wizard of Oz' merchandise

What’s It Worth?: ‘Wizard of Oz’ merchandise

Oz experts Jay Scarfone and William Stillman tell us how much these ‘Wizard of Oz’ novelties from 1939 or ’40 cost today....

1900s-1920s More Adventures in the Land of Oz (reminisce.com)

More adventures in the Land of Oz

Author L. Frank Baum wrote many more tales of Dorothy and her friends’ journeys in Oz. We explore his successful book series....

1970s-1980s The fun of Choose Your Own Adventure books (Reminisce Magazine)

The fun of Choose Your Own Adventure books

His favorite childhood book series, Choose Your Own Adventure, introduced his daughter to the thrill of reading....

1970s-1980s McGenius Marketing: Our Favorite Happy Meal Toys (c/o Reminisce magazine)

Our favorite McDonald’s Happy Meal toys

The Happy Meal hit the drive-thru 35 years ago. To celebrate, we’re looking back at some of the most popular Happy Meal toys in history....

1960s A Brief History of the Bikini (c/o Reminisce magazine)

A brief history of the bikini

The bikini made waves when it reached US shores in the 1960s. To celebrate, we’ve compiled classic photos that showcase the history of the bikini. ...

1940s Hats Off to Spring

Hats Off to Spring: Vintage hat styles

From veiled caps to jeweled turbans, these vintage hat styles from the 1940s, ’50s and ’60s really turned heads....

1940s Cadet Nurse Corps posters from World War 2

Cadet Nurse Corps posters from World War 2

These vintage recruitment posters encouraged young women to join the U.S. Cadet Nurse Corps during World War 2....

1900s-1920s Vintage valentines through the decades

Vintage valentines through the decades

These vintage valentines—from the 1900s to the 1970s—keep the romance alive....

1950s Vintage Life Savers ads were full of flavor

Vintage candy ads were full of flavor

Reminisce editors selected these sweet, vintage Life Savers ads from their archives....

1940s Top trends of the early 1940s

Fall fashion trends of the 1940s

Revisit the early 1940s as Reminisce features fall fashion trends using pages from the 1972-73 Sears, Roebuck and Co. catalog....