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Offbeat Cereal Mascots: 8 Forgotten Stars

In the world of the 1950s, ’60s and ’70s breakfast food, any cereal mascot could come out on top. Reminisce rounded up 8 forgotten favorites for this slide show.

Reminisce magazine's Offbeat Cereal Mascots: The Cheerios Kid

The Cheerios Kid was General Mills' first cereal mascot superstar. As a sponsor of "The Mickey Mouse Club" when it first aired, the cereal company introduced the super-strength kid during a commercial break in 1955. Over the years, the Cheerios Kid scored some new gear, like this space suit in a 1960s ad. (Photo: Tim Hollis)

Reminisce magazine's Offbeat Cereal Mascots: Cornelius

In 1958, Post gave Corn-Fetti cereal a new name and a new mascot, Cornelius W. Sugarcoat. The simple star touted the sugary cereal with a rotation of corny jokes. (Photo: Tim Hollis)

Reminisce magazine's Offbeat Cereal Mascots: The Hillbilly Goat

Hanna-Barbera's Huckleberry Hound passed off Sugar Stars to his cousin Hillbilly Goat in a 1965 commercial. Soon the goat made a name for himself and began appearing without the help of Huck. (Photo: Tim Hollis)

Reminisce magazine's Offbeat Cereal Mascots: The Caveman Ogg

Before Snap! Crackle! and Pop! took over Cocoa Krispies, a caveman named Ogg was the cereal's spokesman. Ogg lasted a few years after his 1968 debut, then headed back to the Stone Age. (Photo: Tim Hollis)

Reminisce magazine's Offbeat Cereal Mascots: Quake

When Quaker Oats introduced Quisp cereal in the mid-1960s, its trademark propeller-driven pink alien had an archrival named Quake. Eventually Quisp won the battle of the boxes, forcing Quake to retire in 1972. (Photo: Tim Hollis)

Reminisce magazine's Offbeat Cereal Mascots: King Vitaman

King Vitaman's reign only lasted a couple of years. The cartoon figurehead of the nutrient-enriched cereal was quickly replaced by a live-action king played by actor George Mann. (Photo: Tim Hollis)

Reminisce magazine's Offbeat Cereal Mascots: The Freakies

Headed by their leader Boss Moss, the Freakies made a magical cereal tree their home and won over kids on Saturday morning TV in the 1970s. The unusual crew retired by '75. (Photo: Tim Hollis)

Reminisce magazine's Offbeat Cereal Mascots: The Fruit Brute

A werewolf named Fruit Brute joined an all-star lineup of General Mills cereal monsters, including Count Chocula and Franken Berry, in 1973. He didn't howl for long, but his costars found continued success. (Photo: Gregg Koenig)

Reminisce magazine's Offbeat Cereal Mascots: The Cheerios KidReminisce magazine's Offbeat Cereal Mascots: CorneliusReminisce magazine's Offbeat Cereal Mascots: The Hillbilly GoatReminisce magazine's Offbeat Cereal Mascots: The Caveman OggReminisce magazine's Offbeat Cereal Mascots: QuakeReminisce magazine's Offbeat Cereal Mascots: King VitamanReminisce magazine's Offbeat Cereal Mascots: The FreakiesReminisce magazine's Offbeat Cereal Mascots: The Fruit Brute

Back in the baby boom era, no breakfast was complete without an appearance by some zany cartoon cereal mascot. Cereal companies brought dozens of characters to life, from talking tigers and circus clowns to bucktoothed cavemen—and kids ate them up. Some cartoon creatures lasted for only a few years, while others sold their products for decades. Human characters like King Vitaman often retired earlier than critter counterparts, such as Sonny the Cuckoo Bird.

Grab a spoon and a bowl—we’re pouring on this history in this slide show of forgotten cereal mascots from the 1950s, ’60s and ’70s.

Plus, check out the November 2013 issue of Reminisce Extra for a feature on famous cereal mascots by Tim Hollis, the author of many books on pop culture, including Part of a Complete Breakfast, Dixie Before Disney and Selling the Sunshine State. His books are available on amazon.com.

{ 14 comments… read them below or add one }

Nancy Van Gulick November 16, 2013 at 1:38 pm

Hello, I read this article and noticed that Sugar Pops was missing. It had such a catchy ditty, that I still can sing it today. “Oh, the Pops are sweeter and the taste is new. They’re shot with sugar through and through. Kellogg’s Sugar Corn Pops! Sugar Pops are tops! The TV mascot was Sugar Pops Pete from 59-67. Later it was Whippersnapper from 68-77. I don’t think the mother’s of today would be too impressed with the “shot with sugar” through and through part. But the kids of yesteryear really went for anything advertised on TV. Having sugar made it even better!


elaine armstrong November 16, 2013 at 7:21 pm

Does anyone remember a cereal by the name of Rice Krinkles with a Chinese character on the box . I think it was made by Post. Early 50’s or 60’s. I just loved them.
Elaine Armstrong


Mark Nelson November 30, 2013 at 9:42 pm

I remember them! They were crispier and maybe a little more sugary than the Kellogg version. And the Chinese cartoon spokesman had a TERRIBLE accent, that made me cringe in embarrassment even in those pre-PC days.


David Kinsey April 10, 2014 at 2:10 pm

Elaine, I LOVED Rice Krinkles! Yes I remember the Chinese character on the box, I would eat them today if I could, with all the sugar too!


Robert Wayne November 19, 2013 at 3:45 am

There was one cereal brand in particular that I remember called Clackers. The TV ads would show a person doing something like baking a pizza or fishing and instead of catching a fish he’d pull the line out of the water with a box of Clackers cereal. I ended up calling my dog ‘Clackers’ because I got a kick out of the commercials. And the cereal wasn’t half bad either.


Jack July 14, 2014 at 1:19 pm

I used to eat that…even had a “Clacker Quacker” which was a “raspberries” noisemaker. My girlfriend at the time got mad at me because I used it to razz other sports teams…she grabbed it and threw it under the bleachers in the school gym.


John Duncan November 27, 2013 at 3:23 pm

Another classic from the seventies that I loved is Grins, Smiles, Giggles, and Laughs.


Tim Curtin February 27, 2014 at 2:37 pm

Wasn’t there a cereal called Sugar Jets?


Ellen Rimlinger July 5, 2014 at 7:49 pm

Yes! Sugar Jets was my favorite cereal! I still remember the song in the commercial, “I’m hungry, I’m hungry for good food to eat, and Sugar Jets toasted oats and wheat! I eat Sugar Jets, the triple treat, of sugar-toasted oats and wheat!” Something like that…LOL


Candace Crocker April 1, 2014 at 5:17 pm

I remember Clackers! The “Clacker Quacker”premium was a plastic whistle that sounded like a duck call when you blew it. I remember taking it to Fenway Park to cheer the Red Sox on! Tony Conigliaro (their right fielder) gave me a big “thumbs up” for my efforts!


David Kinsey April 10, 2014 at 2:13 pm

There was a cereal called “Puffa Puffa Rice, and the song showed Polenisian boaters rowing in the Pacific Ocean “Oceans of energy” I once ate a whole box of these when I was a kid! But I cannot remember what company made/distributed this great cereal early 1963 until like 1968?


Jack July 14, 2014 at 1:21 pm

“A-newa, a-nowa, Kellog’s bringa you Puffa-puffa rice…” Now days you would be ripped to shreds for that kind of commercial. Too bad.


Jack July 14, 2014 at 1:23 pm

Thanks for including “Freakies.” That was my staple in the early 70s. I had one of the “Free Freakie” magnets. The blue one with the snorkle nose.


Chuck August 28, 2014 at 2:39 pm

I liked that small plastic freakies figurines. Craig Cashdollar had about a hundred of ’em, but my mom mostly bought off-brand cheerios with no prizes.
“We are the freakies,
we are the freakies
and this is our freakies tree.
We never miss a meal,
’cause we love our cereal….”



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