Back in the baby boom era, no breakfast was complete without an appearance by some zany cartoon cereal mascot. Cereal companies brought dozens of characters to life, from talking tigers and circus clowns to bucktoothed cavemen—and kids ate them up. Some cartoon creatures lasted for only a few years, while others sold their products for decades. Human characters like King Vitaman often retired earlier than critter counterparts, such as Sonny the Cuckoo Bird.
Grab a spoon and a bowl—we’re pouring on this history in this slide show of forgotten cereal mascots from the 1950s, ’60s and ’70s.
Plus, check out the November 2013 issue of Reminisce Extra for a feature on famous cereal mascots by Tim Hollis, the author of many books on pop culture, including Part of a Complete Breakfast, Dixie Before Disney and Selling the Sunshine State. His books are available on amazon.com.